Attorney general may bring action for injunctive relief, damages, and civil penalty.

(1) The attorney general may bring an action for appropriate injunctive relief, a civil penalty, and damages in the name of the state, any of the state's political subdivisions or agencies, or as parens patriae on behalf of natural persons in this state, for a violation of this part. (2) Actions may be brought under this part regardless of whether the plaintiff dealt directly or indirectly with the defendant. (3) This remedy is an additional remedy to any other remedies provided by law and may not diminish or offset any other remedy. (4) An individual who violates this act is subject to a civil penalty of not more than $100,000 for each violation. (5) A person, other than an individual, who violates this act is subject to a civil penalty of not more than $500,000 for each violation.