WAC 314-52-113. Brand signs and point-of-sale displays on retail licensed premises

Manufacturers, importers or distributors may furnish brand signs and point-of-sale material to retailers under the following conditions: (1) The brand signs and point-of-sale material shall have no value to the retailer except as brand advertisement; such signs as those that provide illumination for cash registers, pool tables, and other parts of the premises, have a functional value and are not authorized. The brand signs and point-of-sale material shall remain the property of, and be the responsibility of, the manufacturers, importers or distributors. (2) Giant inflatables, such as inflated beer cans, bottles, and banners may be provided as point-of-sale to retailers for display purposes inside the licensed premises, provided the following conditions are met: (a) Novelty items as defined in WAC 314-52-080 are not provided by manufacturers, importers, or distributors to customers in conjunction with the display; (b) Inflatables are not targeted or appeal principally to youth; and (c) The display shall be removed if objected to by local officials, or if the board finds it contrary to the public interest. (3) Costumed individuals representing beer, wine, or liquor manufacturers may be provided as point-of-sale to retailers for display and promotion purposes on their property, provided the following conditions are met: (a) The costumed individual is limited to the manufacturer, importer, distributor, or employee thereof and the costumed individual's activities on-premises are limited to socializing with customers and not conducting any activity that the retail licensee would otherwise have to assign employees to; (b) Novelty items as defined in WAC 314-52-080 and the purchase of drinks, are not to be provided to customers by the costumed individual in conjunction with such displays; (c) The costumed individual may not be targeted or appeal principally to youth; and (d) The board may prohibit the use of costumed individuals if the use is contrary to the public interest.