AR Insurance Bulletin 2-2014
Requirements for Assisting Consumers on the Marketplace Under Arkansas Trade Practices Act and Arkansas Licensing Requirements
Arkansas Insurance Department
Mike Beebe
Governor
January 14, 2014
BULLETIN NO. 2-2014
TO:
FROM:
.4,111
OF Ala
s..
Jay Bradford
Commissioner
ALL AGENTS, BROKERS, GUIDES, ETC., WANTING TO ASSIST
CONSUMERS WITH PURCHASING POLICIES ON THEMARKETPLACE.
ARKANSAS INSURANCE DEPARTMENT
SUBJECT:
REQUIREMENTS
FOR
ASSISTING
CONSUMERS
ON
THE
MARKETPLACE UNDER ARKANSAS TRADE PRACTICES ACT AND
ARKANSAS LICENSING REQUIREMENTS
All Agents, Brokers, IPA Guides, Navigators, Outreach Enrollment Assisters , and Certified
Application Counselors intending to assist consumers with the purchase of health insurance policies
though the Arkansas Marketplace or the Arkansas Private Option are required to be licensed under
Arkansas Health Insurance Marketplace (HIM) Navigator, Guide, and Certified Application
Counselors Act (the Arkansas Licensing HIM Act), Ark. Code Ann. § 23-64-601 et seq., before
assisting consumers with purchasing policies on the Marketplace.
Additionally, all agencies intending to collect commissions for the sale of insurance through the
Marketplace, including Marketplace plans available to Health Care Independence Program
participants, are also required to be licensed under Ark. Code Ann. § 23-64-503 for the Marketplace
line of authority by no later than October 15, 2014. Failure to become licensed before assisting
consumers on the Marketplace, will result in a violation of the Arkansas Licensing HIM Act and the
Arkansas Trade Practices Act. Civil and criminal penalties could apply pursuant to Ark. Code Ann.
§ 23-64-611 and § 23-66-512.
Agencies having questions concerning how to become licensed, please contact the Licensing
Division at (501) 371-2750 or send an email to insurance.License@arkansas.gov. Individuals having
questions concerning how to become licensed, please contact the IPA Guide Program at (501) 683-
2781 or send an email to: ipaguideprogram@arkansas.gov.
If you have any additional questions related to this Bulletin, please contact the Legal Division at
501)371-2820 or send an emai to insurance.Legal@arkansas.gov.
JA BRA F RD
IN
RAN E COMMISSI •NER
STATE OF ARKANSAS
DATE
1200 West Third Street, Little Rock, AR 72201-1904 • (501) 371-2600 • (501) 371-2618 fax • www.insurance.arkansas.gov
Information (800) 282-9134 • Consumer Services (800) 852-5494 • Seniors (800) 224-6330 • Criminal Inv. (866) 660-0888