Marketing Requirements Post Change of Ownership

20.6 – Marketing Requirements Post Change of Ownership (Rev. 113, Issued: 05-17-13, Effective: 05-17-13, Implementation: 05-17-13) When a change of ownership situation occurs, plans must work with their respective CMS Account Manager to determine what marketing action, if any, will be required by the MA Organization. This includes, but is not limited to: beneficiary notifications, removing/updating marketing materials, and distributing sheets describing errata in for previous communications. Please note CMS can determine that a mailing describing the change of ownership is appropriate and may therefore direct the MA Organization to conduct such a mailing.