Definition of Advertisement

Section 1050 Section 1050.920  Definition of Advertisement a)         An advertisement is any message, except as provided in subsection (b) of this Section, conveyed in any format, including, but not limited to, the Internet, and attempting to induce, directly or indirectly, any person to enter into a residential mortgage loan or residential mortgage loan brokerage agreement as defined in Section 1-4(w) of the Act. b)         Small items bearing only the name, address and telephone number of the distributing entity shall not be considered messages intended to induce any person to enter into a residential mortgage loan agreement or residential loan brokerage agreement as defined in the Act and shall not be considered advertisements.  Examples of these items are pencils, pens, buttons, pins, pocket calendars, and balloons.  Business cards shall be considered an advertisement.