Lease and Rent-to-own Transactions

(1) Lease Transactions. It is an unfair or deceptive act for a seller who advertises the lease or rental of any product for personal, family, or household purposes to fail to comply with the Federal Consumer Leasing Act, 15 U.S.C. § 1667, and with the Massachusetts Consumer Lease Act, M.G.L. c. 93, § 90 through 93, or to use any words which state or imply a limitation on the implied warranties of merchantability and fitness for a particular purpose. (2) Rent-to-own Transactions. It is an unfair or deceptive act for a seller to advertise the lease or rental of any product on a week-to-week or month-to-month basis or for any minimum period of less than four months, with an option to purchase the product, unless the seller clearly and conspicuously discloses in the advertisement the time at which the option to purchase may be exercised and the total dollar amount which must be paid in order to own the product. (3) Options to Buy. If a seller advertises the lease or rental of any product and also advertises an option to purchase the product, then it is an unfair or deceptive act for the seller to fail to disclose clearly and conspicuously in each advertisement that the product is used, if such is the case.