Corrections

(1) It is an unfair or deceptive act for a seller, manufacturer, franchisor or distributor who discovers a material error in an advertisement prior to the submission date of the advertisement to fail to promptly correct any material misrepresentation in the advertisement. (2) It is an unfair or deceptive act for a seller, manufacturer, franchisor or distributor who discovers a material error in an advertisement subsequent to the submission date of the advertisement to fail to either honor the terms of the advertisement prior to correction, or to promptly correct any material misrepresentation by clearly and conspicuously disclosing the information necessary to eliminate such misrepresentation in the same advertisement or, if not feasible, in the same advertising medium, if reasonable, and as close thereto in both proximity and time as reasonably possible, or, if neither of these options is feasible, in a posting in the store, both at the entrance to the store and close in proximity to the advertised product or through other reasonable means of communications (e.g., by a telephone sales associate for a catalog purchase prior to taking the order). Examples of misrepresentations requiring correction include, but are not limited to, information relating to prices, product descriptions or availability of products. (3) It is an unfair or deceptive act for a seller to fail to honor the terms of an advertisement which contains a material error, prior to posting in the store a correction of the material error, in close proximity to the advertised product, unless the material error is a gross error or unless the seller offers a comparable product at comparable savings, acceptable to the reasonable consumer and to all prospective buyers unable to purchase the advertised product until the corrected information has been posted within the store. A gross error shall have the same meaning as provided in 940 CMR 3.00. (4) It is an unfair or deceptive act or practice for a seller to fail to have on hand at its service desk and/or other identified locations throughout the store, for customer review, copies of any advertisements disseminated, for the duration of any advertised sales.