MD Insurance Bulletin 13-02
Essential Health Benefits Substitution Rules
BULLETIN 13-02
Date:
January 7, 2013
To:
Insurers, Nonprofit Health Service Plans, and Health Maintenance Organizations
(“Carriers”)
Re:
Essential Health Benefits Substitution Rules
The purpose of this Bulletin is to establish essential health benefits (EHB) substitution
rules for non-grandfathered health benefit plans offered in the individual and small group
markets for plan or policy years beginning on or after January 1, 2014. For the reasons described
below, substitution of EHBs will not be permitted in the individual and small group markets for
2014. This approach will be reassessed for 2015.
Choice of EHB Benchmark Plan
In accordance with § 31-116 of the Insurance Article, on September 27, 2012, the
Maryland Health Care Reform Coordinating Council (HCRCC) selected the CareFirst State of
Maryland PPO State employee plan as its EHB benchmark plan, with liberal substitution for the
in vitro fertilization (IVF) benefit included in that plan. In light of new guidance in a proposed
rule on Standards Related to Essential Health Benefits, Actuarial Value, and Accreditation
(“proposed rule”) released by the U.S. Department of Health and Human Services (HHS) in
November 2012,1 however, the HCRCC revisited that decision, and on December 17, 2012,
selected the CareFirst BlueChoice HMO HSA Open Access plan from the largest small group
product as Maryland’s recommended base-benchmark plan. Additionally, as permitted by new
federal guidance, the HCRCC recommended that all State-required benefits not covered by the
base-benchmark plan be included in the EHB-benchmark plan for the markets in which they
applied on December 31, 2011. Under this recommendation, two State-required benefits would
continue to apply to plans in the individual market, but not in the small group market: (1)
coverage of a hair prosthesis if hair is lost due to chemotherapy or radiation (Md. Code Ann.
Ins. § 15-836; and (2) coverage of IVF services (Md. Code Ann. Ins. §15-810).2
1 See 77 FR 70644 (Nov. 26, 2012) (to be codified at 45 C.F.R. pts. 147, 155, 156).
2 More specific information about the benefits that will be required in the individual and small group markets for
2014 has been provided in Bulletin 13-1, issued on January 3, 2013.
THERESE M. GOLDSMITH
Commissioner
KAREN STAKEM HORNIG
Deputy Commissioner
MARTIN O’MALLEY
Governor
ANTHONY G. BROWN
Lt. Governor
200 St. Paul Place, Suite 2700, Baltimore, Maryland 21202
1-800-492-6116 TTY: 1-800-735-2258
www.mdinsurance.state.md.us
2
Federal Requirements
According to the preamble to the proposed rule, the proposed EHB-benchmark plan
approach, which would apply for at least the 2014 and 2015 benefit years, “would allow states to
build on coverage that is already widely available, minimize market disruption, and provide
consumers with familiar products.” 77 FR 70648. The proposed rule prohibits discrimination in
benefit design or in the implementation of benefit design based on “an individual’s age, expected
length of life, present or predicted disability, degree of medical dependency, quality of life, or
other health conditions.” 77 FR 70670 (proposed 45 C.F.R. § 156.125(a)). The proposed rule
also specifies that to provide EHB benefits means that a health plan provides benefits that,
among other things, are substantially equal to the EHB-benchmark plan, including covered
benefits and limitations on coverage, including coverage of benefit amount, duration, and scope.
77 FR 70670 (proposed 45 C.F.R. § 156.115).
The proposed rule permits substitution of benefits relative to the benefits defined by the
EHB-benchmark plan, provided that the substituted benefit:
• Is actuarially equivalent to the benefit that is being replaced;
• Is made only within the same EHB category; and
• Is not a prescription drug benefit.
77 FR 70670 (proposed 45 C.F.R. § 156.115 (b)(1)). The preamble to the proposed rule clarifies
that a state has the option to enforce a stricter standard on benefit substitution or prohibit it
completely. 77 FR 70651. HHS is seeking additional comment on “the tradeoff between
comparability of benefits and opportunities for plan innovation and benefit choice” in response
to its proposed approach to benefit substitution. Id.
Hearing Testimony
The Insurance Commissioner (“Commissioner”) held a hearing on the subject of EHB
benefit substitution on November 16, 2012. Comment was sought from carriers and other
interested parties on the following four options:
1. Permitting substitution across the ten statutory EHB categories;3
2. Permitting substitution within EHB categories;
3. Permitting substitution among quantitative limits only; or
4. Permitting no substitution.
Comment also was requested on whether State mandates should be treated differently than other
benefits when considering substitution, and the pros and cons of not permitting benefit
substitutions for plan year 2014 subject to reassessment for purposes of plan year 2015.
Verbal or written testimony, or both, was provided by or on behalf of 74 individuals or
entities, including consumer advocacy organizations, individual and institutional health care
providers, provider professional associations, health benefit plan carriers, a carrier association,
3 The hearing was held prior to the publication of the proposed rule. Substitution across EHB categories in not
permitted under the proposed rule. 77 FR 70670 (proposed 45 C.F.R. § 156.115).
3
two producer associations, a drug manufacturer, and a State legislator. The following is a
summary of the comments received on substitution rules generally4 for plan years 2014 and
2015.5
Consumer advocates testified in favor of prohibiting EHB substitutions in order to
preserve a uniform and transparent set of benefits for consumers. Mental health advocates also
expressed concern about the ability to ensure that substitutions would not lead to discriminatory
benefit design and carrier “cherry picking” of more favorable risks. According to consumer
advocates, carriers will have sufficient flexibility to accommodate plan management needs,
consumer choice, and innovation through physician networks, quality initiatives, and the
provision of additional, cost-saving benefits, for example, without the need for substitution of
EHBs as defined in the HCRCC-selected benchmark plan. Additionally, in the view of
consumer advocates, there would be significant challenges in (1) developing any substitution
rules that would maintain appropriate coverage and balance; (2) appropriately identifying the
most important elements of an acceptable substitution from a consumer or carrier perspective;
and (3) complying with all applicable requirements under the Affordable Care Act (ACA).
Carriers were less unified in their positions. Two carriers ─ CareFirst BlueCross Blue
Shield and Kaiser Foundation Health Plan of the Mid-Atlantic States ─ advocated for a no
substitution policy. Reasons for this position included, among others, that: (1) permitting EHB
substitutions could perpetuate competition on the basis of risk avoidance, rather than quality,
service, and price; (2) permitting EHB substitutions would compromise consumers’ ability to
make apples-to-apples comparisons in the marketplace; (3) the benchmark plan has a
comprehensive benefit design, making it difficult to identify benefits not already covered to
substitute for EHB benefits; and (4) substitution provides no cost benefit, because any substituted
benefits must be actuarially equivalent to the benefits they replace.
Three carriers ─ CIGNA, United HealthCare, and Coventry Health Care of Delaware,
Inc. ─ advocated for flexibility in benefit design, but differed in their proposed approaches to
achieve that end. Two carriers preferred that substitution be allowed within and across EHB
categories,6 although one of those carriers expressed concern about the ability to effectively
substitute benefits for IVF if that benefit were in the maternity and newborn care EHB category.
The third carrier supported limited substitution within EHB categories, but only where the
substitution could be demonstrated to accomplish the same goal or purpose as the original benefit
(an approach identified by another of the three pro-substitution carriers as ambiguous and
potentially problematic). The League of Life and Health Insurers advocated for “some level of
benefit design flexibility,” but did not identify a preferred approach to achieving that goal.
Similarly, the Maryland Association of Health Underwriters and the National Association of
4 A number of witnesses testified specifically on the “liberal substitution of the IVF benefit” incorporated in the
HCRCC’s initial selection of the CareFirst State of Maryland PPO State employee plan as Maryland’s EHB
benchmark plan. That testimony is not summarized in this Bulletin because the HCRCC’s initial selection has been
superseded by its subsequent selection of the CareFirst BlueChoice HMO HSA Open Access plan, with an overlay
of State-mandated benefits not covered in the benchmark plan, including coverage of IVF in the individual market.
5 The Essential Health Benefits Advisory Committee convened on November 9, 2012 and December 12, 2012, to
discuss the choice of the benchmark plan, as well as the options for substitution of benefits. The views of its
members regarding substitution of benefits appeared largely to reflect those expressed by participants at the public
hearing held by the Commissioner.
6 Under the proposed rule, issued several days after the hearing, substitution across EHB categories is not permitted.
77 FR 70670 (proposed 45 C.F.R. § 156.115).
4
Insurance and Financial Advisors of Maryland testified in favor of flexibility as a general
principle.
A number of nutritionists and dieticians, as well as the Maryland Academy of Nutrition
and Dietetics and the Director of the Johns Hopkins Diabetes Center, testified in favor of
coverage for medical nutritional therapy (and, presumably, in favor of EHB substitution if
necessary to provide such coverage). The Maryland Acupuncture Society, on the other hand,
opposed permitting EHB substitution.
A large pharmaceutical company was supportive of permitting EHB substitution, subject
to certain rules to ensure that plans do not adjust services in a manner that discriminates against
vulnerable consumers, including: (1) requiring carriers to identify each substitution and to submit
an actuarial opinion certifying actuarial equivalence within the affected EHB category and of the
plan overall in reference to the benchmark plan; (2) prohibiting substitution where the
Commissioner finds that the resultant benefit design would discriminate against certain
individuals; and (3) allowing a member to utilize the appeals and grievance process under Title
15, Subtitle 10A of the Insurance Article to obtain access to a medically necessary health care
service that is covered by the EHB-benchmark plan, even if the particular benefit has been
removed due to the substitution process.
Decision Regarding Substitution of Benefits
Having carefully considered all of the testimony in this matter, as well as the provisions
of HHS’s proposed rule, the Commissioner concludes as follows:
1. The option of substitution across EHB categories is prohibited by the proposed rule. 77
FR 70670 (proposed 45 C.F.R. § 156.115).
2. With regard to substitution within EHB categories, those carriers in favor of permitting
such substitution offered no specific examples of actuarially equivalent within-category
substitutions they may wish to make. The chosen benchmark plan has a comprehensive
benefit design. If substitution within categories were permitted, in order to make such a
substitution a carrier would be required to determine the EHB category to which the
benefit belongs and then identify another benefit (i) in the same EHB category; (ii) that is
not included in the benchmark plan; and (3) that is actuarially equivalent to the benefit
being replaced. It is not clear that this would be practicable, or even possible, with
respect to at least some categories. For example, as at least one carrier noted, it may not
be possible to effectively substitute benefits for IVF if that benefit were determined to
belong to the maternity and newborn care EHB category.
3. With regard to substitutions among quantitative limits only, there are very few benefits
within the chosen benchmark plan that have limitations on the amount or duration of
benefits.7 The ability to increase a quantitative limit on one benefit as a substitution for
7 The benchmark plan contains quantitative limits for the following benefits only: (1) outpatient rehabilitation visits;
(2) outpatient cardiac rehabilitation visits; (3) chiropractic care; (4) skilled nursing care facility; (5) nutritional
services; (6) hearing aids for children; (7) home visits following mastectomy; and (8) IVF benefits (IVF benefits
would be applicable only to the individual market).
5
reducing a quantitative limit on a different benefit could result in effectively eliminating a
benefit included in the EHB-benchmark plan. For example, if the chiropractic visit limit
were substantially reduced in order to substantially increase the outpatient physical
therapy visit limit, a person seeking chiropractic care may find the reduced visit limit for
chiropractic benefits to result in a benefit that is not meaningful in relation to that
person’s needs. Such substitutions also may complicate consumers’ ability to compare
benefits across health plans.
4. The concerns suggested by nutritionists and dieticians that nutritional therapy would not
be covered unless substitution were allowed appear to be moot, because nutritional
services are covered under the selected base-benchmark plan.
5. The pharmaceutical company’s recommendation that EHB substitution be permitted, but
that any medically necessary benefit in the EHB-benchmark plan be covered, even if the
benefit had been removed through the substitution process, appears contrary to the
concepts of carrier flexibility and benefit choice underlying the idea of EHB substitution
in the first instance.
6. The arguments in favor of prohibiting EHB substitution appear to outweigh those in favor
of permitting it, at least for 2014. Further guidance is expected from the Secretary of
HHS in a final rule governing the 2014-2015 transition period, and subsequently for plan
years in 2016 and beyond. In the near term, standardization of EHBs will facilitate
consumers’ ability to compare plans and will enhance transparency. It also will reduce
the risk of plan designs intended to “cherry pick” more favorable risks. Carriers will
have opportunities for innovation and plan differentiation through features such as
enhanced physician networks, quality initiatives, cost-sharing requirements, levels of care
management, and additional, cost-saving benefits. For 2014, a no-substitutions approach
will allow Maryland to build on coverage that already is widely available in the
individual and small group markets, minimize market disruption, and provide consumers
with familiar products.
For the reasons set forth above, substitution of essential health benefits in the individual
and small group markets will not be permitted for 2014. The Commissioner will reassess this
approach for 2015.
Questions about this Bulletin may be directed to the Life/Health Section of the Maryland
Insurance Administration at 410-468-2170.
Therese M. Goldsmith
Commissioner
Signature on original