MD Insurance Bulletin 19-21
Inducement, Rebates or Other Consideration
BULLETIN 19-21
To:
Insurers and Producers
Re:
Inducements, Rebates, or Other Consideration
Date: October 23, 2019
The purpose of this Bulletin is to alert carriers and producers to changes made by the
General Assembly in 2018 to §§ 27-209 and 27-212 of the Insurance Article, Annotated Code
of Maryland, and to remind our regulated entities of certain prohibited practices concerning
inducements, premium rebates or other forms of valuable consideration not specified in a
contract of insurance or in an annuity contract.
Specifically, under § 27-209(a)(2), a person may not knowingly pay, allow, give or
offer to pay, allow, or give directly or indirectly as an inducement to an insurance contract or
annuity:
-a rebate of premiums payable on the contract;
-a special favor or advantage in the benefits under the contract policy;
-paid employment or a contract for services of any kind; or
-any valuable consideration or other inducement not specified in the contract.
Section 27-212(b) similarly provides, with regard to insurance contacts others than life
insurance, health insurance and annuities, that a person may not knowingly pay, allow, give or
offer to pay, allow, or give directly or indirectly as an inducement to an insurance policy:
-a rebate, discount, abatement, credit, or reduction of the premiums stated in the
policy;
-a special favor or advantage in the benefits under the policy;
-any valuable consideration or other inducement not specified in the policy.
AL REDMER, JR.
Commissioner
ERICA J. BAILEY
Associate Commissioner
Compliance & Enforcement
LARRY HOGAN
Governor
BOYD K. RUTHERFORD
Lt. Governor
200 St. Paul Place, Suite 2700, Baltimore, Maryland 21202
410-468-2000 1-800-492-6116
TTY: 1-800-735-2258
www.insurance.maryland.gov
In 2018, the General Assembly, pursuant to House Bill 1083 (Chapter 485) and Senate
Bill 673 (Chapter 486) amended §§ 27-209(a)(4) and 27-212(d), effective October 1, 2018, to
alter the limit on the amount of educational, promotional materials or article of merchandise
permitted from $25.00 to $50.00.
This means that promotional items valued at more than $50 may not be offered,
promised, or given to consumers at any time, regardless of whether it is in conjunction with plan
information or the sale of a policy. Additionally, items such as gift cards, prizes, raffle tickets
and any other items of value may not be paid, allowed, given, or offered as incentive to get
consumers to enroll in a plan.
Title insurance producers should review bulletin number 17-16 for additional prohibitions
that apply to that line of authority.
Questions concerning this Bulletin may be directed to the following:
Jeff Gross, Chief Enforcement Officer
jeff.gross@maryland.gov
410-468-2256
William G. Donahue, Director of Licensing
william.donahue@maryland.gov
410-468-2347