7 CSR 10-17.020
Definitions
PURPOSE: This rule provides definitions of terms.
PUBLISHER’S NOTE: The secretary of state has determined that
publication of the entire text of the material that is incorporated by
reference as a portion of this rule would be unduly cumbersome or
expensive. This material as incorporated by reference in this rule
shall be maintained by the agency at its headquarters and shall be
made available to the public for inspection and copying at no more
than the actual cost of reproduction. This note applies only to the
reference material. The entire text of the rule is printed here.
(1) “Advance TODS Sign” – a Tourist Oriented Directional Signing
(TODS) sign placed in advance of the normal TODS sign.
(2) “Alternate Fuel” – a fuel type other than gasoline or diesel
that can be used to power a vehicle on the highway and
includes but is not limited to ethanol blended gasoline (E-85),
biodiesel (B-20), compressed natural gas (CNG), propane, or
electric vehicle (EV) charging.
(3) “Cave” – a state approved cave which has complied with
all necessary requirements of the Division of Labor Standards’
Mine Inspection Section and possesses a current certificate of
annual inspection furnished and approved by that division.
(4) “College Emblem Sign” – a supplemental guide sign
displaying emblem panels of up to six (6) colleges or
universities meeting the criteria in this rule on emblem
panels. A maximum of two (2), three (3), or six (6) college
emblem panels may be displayed on a sign with the sign size
being based solely on the potential number of schools that
may request signs at a given interchange.
(5) “College Traffic Generator Sign” – a supplemental guide
sign displaying the name and logo of up to three (3) colleges
or universities meeting the criteria in this rule.
(6) “Commercial Activity” – any business or service activity
generally recognized as commercial by zoning authorities in
this state.
(7) “Commission” – the Missouri Highways and Transportation
Commission.
(8) “Crossroad” – the roadway that intersects the main roadway.
(9) “Department” – the Missouri Department of Transportation.
(10) “Emblem Panel” – a panel which may display the name,
logo, or a combination of both for a college or university
meeting the criteria in this rule which is attached to a
mainline sign or ramp sign or on a stand-alone trailblazer sign.
(11) “Exit Ramp” or “Ramp” – the connective roadway between
the mainline and the crossroad at an interchange.
(12) “Expressway” – a divided highway with limited numbers
of at-grade accesses.
(13) “Fee” – the amount of money assessed a qualified entity for
participation in one (1) of the signing programs, which is paid
prior to signs being installed.
(14) “First Connection” – the sign location in advance of the
intersection where motorists turn off of the state highway
system to arrive at the destination being signed for.
(15) “Freeway” – a divided highway where access is fully
controlled by interchanges.
(16) “General Service Sign” – a sign with white legend on blue
background depicting the standard symbol for an alternate
fuel that meets the department’s standards.
(17) “Gore” – the area immediately beyond the divergence point
of the mainline highway and the exit ramp bounded by the
edges of those traveled ways.
(18) “Interchange” – an intersection that connects two (2) or
more interconnecting roadways through the use of one (1)
or more grade separations that provides for the movement
of traffic between the interconnecting roadways on differ
ent elevations allowing uninterrupted flow of the mainline
highway.
(19) “Intersection” – the at-grade crossing of two (2) public
roadways where the intersecting roadways are at the same
elevations and are controlled by regulatory signs or traffic
signals.
(20) “Interstate” – the Dwight D. Eisenhower National System of
Interstate and Defense Highways.
(21) “Logo Panel” – a panel which may display the name, brand,
symbol, trademark, or a combination of these of a qualified
entity which is attached to a mainline sign or ramp sign or
serves as a stand-alone trailblazer sign when a directional
arrow is installed below it.
(22) “Logo Program” or “Logo” – a specific service signing
program that provides directional signing to businesses which
offer motorist services (gas, food, lodging, and camping) and
tourist attractions.
(23) “Mainline Highway” or “mainline” – the primary travel
lanes of the interstate, freeway, or expressway.
(24) “Mainline Sign” – the sign installed in advance of an
interchange along the mainline of an interstate, freeway, or
expressway informing motorists of the services or attractions
accessible from that interchange.
(25) “Motorist Services” – a business which provides one (1) or
more of the following services: gas, food, lodging, or camping.
Signing for motorist services is limited to the Logo and TODS
programs and meets the following criteria:
(A) Gas and diesel vehicular service stations shall provide
fuel, oil, water, air, restroom facilities, drinking water, a
telephone available to the public for emergencies, and be in
continuous operation at least twelve (12) hours a day, seven
(7) days per week. Alternative fuel availability at these sites
can be displayed as a secondary message at the bottom of a
Logo panel or within the TODS sign legend. If this information
cannot be displayed as part of the Logo or TODS sign, it may
be displayed as a general service sign placed below the gas
Logo mainline and ramp signs or below the TODS sign for
the facility offering the alternative fuel. A maximum of two
(2) general service signs may be displayed below a TODS sign,
one (1) attached to each of the TODS sign posts. When general
service signs are used, the alternative fuel site shall be within
three (3) miles of the interchange, located along the crossroad
of the interchange, be clearly visible from the crossroad, with
the availability of the alternative fuel clearly identified on the
on-premise signing of the site. The distance to the alternative
fuel site will be displayed along with the general service logo
where the distance is greater than one (1) mile;
(B) Electric vehicle charging (EV charging) sites shall be
equipped with level two (2) or level (3) systems compatible with
all electric vehicles, have the capacity to charge a minimum
of two (2) vehicles at the same time, and be available to any
user regardless if the user is a patron of the site offering the
EV charging station. EV charging availability may be displayed
as a supplemental message at the bottom of a Logo panel or
within a TODS sign legend for sites participating in the TODS
or Logo program under the gas category. EV charging stations
located at businesses participating in the TODS or Logo
programs under categories other than gas may be signed using
the general service signing for EV charging in accordance with
the requirements of the application of general service signing
in this rule;
(C) Food and restaurant facilities shall be approved and/or
licensed by the state or political subdivision having jurisdiction
and be in continuous operation to serve at least two (2) meals
per day (i.e., breakfast, lunch, and/or dinner), six (6) days per
week, be open to the public a minimum of ten (10) hours per
day, have accommodations to seat a minimum of twenty (20)
guests at tables indoors or a minimum of ten (10) drive-up
ordering/eating stations, and provide restroom facilities and a
telephone available to the public for emergencies;
(D) Lodging, motel, and hotel facilities shall be approved and/
or licensed by the state agency or political subdivision having
jurisdiction, have a minimum of ten (10) rooms with each room
having its own restroom facility, including a shower and/or
bath tub, sufficient off-street parking for all guests, telephones
in each room, and be open twenty-four (24) hours a day, seven
(7) days a week; and
(E) Camping and campground facilities shall be approved
and/or licensed by the state agency or political subdivision
having jurisdiction, provide restroom facilities, drinking water,
at least twenty (20) camping and parking spaces, and be open
twenty-four (24) hours per day, seven (7) days per week for a
minimum of six (6) consecutive months per year. Signing for
campgrounds operated on a seasonal basis will be covered
with a blue background aluminum panel of appropriate size or
removed from the sign during the off season.
(26) “Owner” – the holder of a fee title or the holder of a
leasehold estate from the owner of real property representing
the qualified entity.
(27) “Participation Agreement” – a contract between the
program manager and each eligible entity participating in the
programs outlined in this rule.
(28) “Primary College/University Site” — the site that represents
the institutional home of a college/university located in
the state of Missouri, but not meeting the definition of the
traditional college campus.
(29) “Program Manager” – a person representing the company
awarded the administrative services contract for the purpose
of operating the Logo, TODS, and Traffic Generator Programs
and is authorized by the department to sign a participation
agreement for marketing, management, installation, and
maintenance of signs for these programs in accordance with
these rules.
(30) “Qualified Entity” – a site that meets one (1) of the
following categories and meets all of the criteria of this rule:
(A) A tourist oriented activity;
(B) A motorist service;
(C) A state or federal agency which owns and operates a site
offering recreational activities, sites of historical significance,
or manages public lands open to the public;
(D) A state-operated correctional facility;
(E) A Welcome Center Affiliate; and
(F) A college or university, satellite campus, or community
college which offers face-to-face classroom education as the
primary purpose of the site.
(31) “Ramp Sign” – the supplemental guide for the Logo or
Traffic Generator Program installed along the interchange
ramp providing directional information for each service or
attraction accessible from that particular interchange.
(32) “Ramp Terminal” – the intersection of the exit ramp and
the crossroad.
(33) “Restroom Facility/Facilities” – a modern sanitary facility
comprising a minimum of one (1) sink with running water and
one (1) flushing toilet.
(34) “Rural Area” – an incorporated area, an unincorporated
U.S. Census-designated place or a county in which the
population is equal to or less than five thousand (5,000)
persons.
(35) “Satellite College/University Site” – a branch site of a
college/university located at a site apart or away from the
primary university or college. The primary campus may be
located in a different city or state from the traditional college/
university campus or the primary college/university site.
(36) “Second Connection” – the sign location in advance of the
intersection or interchange where motorists turn to access the
state highway where first connection signing is provided.
(37) “Specific Service Sign” – a supplemental guide sign
displaying Logo panels for specific businesses that provide
eligible motorist services or tourist attractions as outlined in
this rule.
(38) “Standard” – the department’s current versions of
the Standard Plans for Highway Construction, Standard
Specifications for Highway Construction, and the policies
TRANSPORTATION
found in the department’s Engineering Policy Guide.
(39) “Third Connection” – the sign location in advance of the
intersection or interchange where motorists turn to access the
state highway where second connection signing is provided.
(40) “TODS Program” or “TODS” – Tourist Oriented Directional
Signing, a signing program, which provides directional signs to
tourist-oriented activities and motorist services in the state of
Missouri meeting the criteria of this rule.
(41) “TODS Sign” – a sign displaying the name of qualified
entities that provide eligible tourist attractions or motorist
services, as written in this rule, displayed as a stand-alone sign
or as part of a TODS sign assembly.
(42) “Tourist Attraction” – a tourist-oriented activity where the
site’s primary function, or offering, is as a natural phenomenon,
historic site, cultural site, museum, educational site, area of
natural beauty, recreational site, or memorial monument as
defined below, and a major portion of whose income or visitors
are derived during the normal business season from motorists
and are open to the public without reservations. Attendance
in any consecutive twelve- (12-) month period shall meet or
exceed the minimum requirements established in this rule
for the Logo, TODS, or Traffic Generator programs. In addition,
qualifying tourist attractions are to be open for business at
least three (3) months per year, four (4) hours per day, at least
five (5) days per week with at least one (1) day being a Saturday
or Sunday unless otherwise indicated in this rule, have public
restroom facilities, and a minimum of ten (10) parking spaces.
(A) “Natural phenomenon” – a feature created by nature.
Examples may include but are not limited to unusual rock
formations, caves, geysers, or waterfalls.
(B) “Historic site” – a structure, site, or district that has definite
historical significance and shall be listed on the National Park
Service’s National Register of Historic Places, which can be
found at https://www.nps.gov/subjects/nationalregister/index.
htm.
(C) “Cultural site” – any facility for the performing arts,
exhibits, or concerts that is open to all age groups.
(D) “Museum” – a facility in which works of artistic,
historical, or scientific value are cared for and exhibited to all
age groups.
(E) “Educational site” - sites which include—
1. “Zoological” or “botanical park” – a facility in which
living animals, insects, or plants are kept and exhibited to the
public;
2. “Facility tours” – regularly scheduled tours of plants,
factories, working farms, or institutions where the tours are
conducted on a regularly scheduled daily basis conducted
during normal working hours of the facility. Tours shall be a
minimum of thirty (30) minutes in duration, be educational in
format, informing the public how the products from the facility
are produced or grown, and be communicated to the public
by posting the information on the facility website, pamphlets,
brochures, or anywhere the hours of operation for the facility
can be found. This does not include retail outlets which do not
fabricate or grow their products;
3.“Wineries,” “breweries,” or “distilleries”– a licensed site
which produces a minimum of five hundred (500) gallons of
wine, beer, or spirits per year, open to the public for guided
tours or tasting, and meet the additional requirements of
“facility tours” as defined in this rule; and
4. “Agritourism sites” – An agricultural site open to
the public providing the opportunity to visit a working
farm, ranch, or other agricultural facility for the purposes
of education, participating in the activities of the site, or
purchasing products produced by the site. Qualifying sites
are those locations where the products are grown/raised and
harvested, where visitors can purchase pre-harvested products
or have the option to select and harvest products directly from
the fields. Examples of qualifying sites include but are not
limited to Christmas tree farms, pumpkin patches, blueberry
farms, and apple orchards. This does not include remote sites
in which agricultural products have been transported for sale
away from the farm, ranch, or other agricultural site producing
the products. Examples of non-qualifying sites would include
but are not limited to farmers markets, roadside produce
stands, and Christmas tree sale lots. Qualifying agritourism
sites may only participate in the TODS program and are to be
open for business a minimum of four (4) weeks per year, four
(4) hours per day, at least two (2) days per week with at least
one (1) day being a Saturday or Sunday. Agritourism sites may
operate with portable restroom facilities in lieu of a modern
sanitary facility comprising sinks with running water and
flushing toilets.
(F) “Area of natural beauty” – a naturally occurring area of
outstanding interest to the public. Examples may include but
are not limited to state or national parks, wilderness areas,
lakes, rivers, canyons, or similar areas.
(G) “Recreational site”—sites which include—
1. “Recreational area”—an area conducive to outdoor
recreation including but not limited to bicycling, boating,
fishing, swimming, hiking, rafting, picnicking, snowmobiling,
cross country skiing, or snow skiing;
2. “Amusement parks” – a permanent area which offers
entertainment including but not limited to games, rides, and/
or food services for all ages;
3. “Arenas” – a stadium, sports complex, auditorium,
fairgrounds, civic or convention center, or racetrack which
have seating for at least five thousand (5,000) people, open
and/or holding public events at least one hundred (100) days
of the year;
4. “Golf course” – a facility offering at least nine (9) holes
of play;
5. “Sports complex”—an outdoor facility offering a large
group of fields and/or courts where multiple games can be
played at the same time. These complexes typically support
one (1) or more of but not limited to the following sports:
soccer, baseball, softball, basketball, or tennis; and
6. “Excursion gambling boat” – a boat, ferry, other floating
facility, or any non-floating facility licensed by the Missouri
gaming commission on which gambling games are permitted
by law.
(H) “Memorial monuments”—a statue, obelisk, landmark,
or other structure which commemorates a person, group, or
event of regional, state, or national significance. Memorial
monument sites shall meet the minimum qualifications of
the TODS, Logo, or Traffic Generator program to qualify for a
supplemental guide sign and be accessible to the public three
hundred sixty-five (365) days per year.
(43) “Traditional College/University Campus”—the land on
which the institutional home of a college/university and its
related buildings are situated. The campus will be comprised
of a series of buildings on one (1) piece of property owned
and operated by the college/university, typically in a parklike setting. The buildings could serve as but are not limited
to administration, classrooms, labs, auditoriums, or stadiums.
This does not include garages, maintenance buildings, or other
buildings not supporting education.
(44) “Traffic Generator” – a qualified publicly or privately
owned entity meeting the criteria of a tourist attraction,
but not including golf courses or excursion gambling boats.
Publicly owned traffic generators are typically owned and
operated by the state or federal governments, city or county
jurisdictions, do not charge entry fees to utilize the facilities
and are typically non-profit or not-for-profit. Privately owned
traffic generator sites are typically owned and operated by
individuals or organizations which charge entry and user fees
and are revenue-producing.
(45) “Traffic Generator Program” – a supplemental guide sign
program, which provides directional information to qualified
entities, schools, governmental agencies, and colleges.
(46) “Traffic Generator Sign” – a supplemental guide displaying
the name and logo, when permitted by this rule, of the
qualified entity.
(47) “Trailblazer Sign” – a sign with an arrow and site name/
logo information which provides directional information for
any necessary turns from the furthest extent of the signing to
the qualified entity’s location. Legal, off-premises, directional
outdoor advertising may be substituted for trailblazer signs if
erected prior to the installation of a Logo or TODS sign.
(48) “Urban Area” – an incorporated city or U.S. Censusdesignated place in which the population is greater than five
thousand (5,000) persons.
(49) “Visible” – an unobstructed view of the on-premise sign
of a site by a motorist who is able to see and recognize the site
as the destination they are seeking in sufficient time to safely
make the necessary maneuvers to access the facility.
(50) “Welcome Center Affiliate” – a local chamber of commerce,
a local convention and visitor bureau, or an institution of
higher education with an established tourism curriculum
serving to increase the number of welcome centers in Missouri
without expending state funds and otherwise meeting the
criteria of this rule.
AUTHORITY: Art. IV, section 29, Mo. Const., section 226.535,
RSMo 2016,* and 23 U.S.C. section 131(f). Material in this rule
originally filed as 7 CSR 10-9, 7 CSR 10-17, and 7 CSR 10-22.
Original rule filed Nov. 14, 2014, effective June 30, 2015. Amended:
Filed Oct. 6, 2017, effective May 30, 2018. Amended: Filed Sept. 9,
2022, effective April 30, 2023.
*Original authority: 226.535, RSMo 1972.