7 CSR 10-17.030
Administration
PURPOSE: This rule provides information concerning obtaining,
maintaining, and cost for signing.
(1) This rule outlines the eligibility requirements to participate
in the various signing programs.
(2) Signs covered in this rule only apply to commission
roadways and sites located within the State of Missouri unless
otherwise specified in this rule.
(3) Requests for participation in the Logo, Tourist Oriented
Directional Signing (TODS), or Traffic Generator Programs are
to be submitted to the program manager by the owner or
authorized representative of a qualified entity.
(4) Before any qualified entity is permitted to participate in the
Logo, TODS, or Traffic Generator Programs, any existing illegal
advertising devices pertaining to that qualified entity shall be
removed.
(5) No qualified entity may discriminate or be discriminated
against with regard to race, color, religion, sex, age, handicap,
or national origin. Each qualified entity identified by a Logo,
TODS, or Traffic Generator sign shall have furnished written
and notarized certification to the program manager of the
entity’s conformance to all applicable federal, state, and local
laws, ordinances, rules, and regulations, and not be in breach
of that certification.
(6) A qualified entity will enter into a participation agreement
with the program manager.
(7) A sign removed for any of the reasons in subsections (7)
(A)–(7)(C) will be charged a department-approved fee for
re-installation. All fees paid by the qualified entity are not
subject to refund. A qualified entity’s sign may be removed no
earlier than thirty (30) days after notification by the program
administrator through written correspondence for any of the
following reasons:
(A) Failure to pay fee; or
(B) Failure to meet the minimum requirements set forth by
these rules for each program type; or
(C) Delinquency as to any of the previously mentioned
violations.
(8) If a business is closed due to fire, accident, remodeling, or
other emergency for more than seven (7) days, but not more
than ninety (90) days, the sign will be covered to prevent
inconveniencing the traveling public. The sign owner will
not lose their priority or need to reapply prior to the normal
expiration of its contract. Extensions of time beyond ninety
(90) days may be granted; however, an owner who, due to his/
her own negligence, fails to open within the ninety- (90-) day
period, may lose his/her priority to occupy the space on the
right-of-way. The participation agreement will not be extended
due to fire, accident, remodeling, or other emergency.
(9) The fee to be paid will be equal to the fees established by
the department. A participation agreement with the qualified
entity will be executed for a term specified in each program.
If an applicant chooses to not pay the fees agreed upon in the
participation agreement, all signs will be removed from the
commission right-of-way.
(10) At the end of their business season, a qualified entity not
open year-round will have their sign taken out of service to
convey to the public the site is not open.
(A) Signs will be taken in and out of service in one (1) of the
following ways, depending on the signing program and the
circumstances of the installation:
1. For traffic generator signs — a CLOSED plaque will be
placed on the sign(s);
2. For Logo signs — the Logo will be removed from the
Logo sign(s);
3. For TODS sign(s)—
TRANSPORTATION
A. The TODS sign(s) will be removed; or
B. A CLOSED plaque will be placed over the directional
arrow/mileage display on the sign(s); or
C. If the season of operation can be defined by a term
of months, then a supplemental panel(s) can be displayed
below the TODS sign(s). Any given month will be displayed
only if the site is open at least fifty percent (50%) of that month.
(B) A qualified entity which has not received a sign(s) due
to insufficient space will not be permitted to use the space
made available by another qualified entity’s sign which has
been removed during the off-season.
(11) No reimbursement is allowed to any participating qualified
entity due to road closures or detours established for any
reason.
(12) The commission reserves the right to approve all sign
installation locations, modify said sign(s) when necessary to
comply with changed standards that might be promulgated
or adopted, and/or permanently remove the sign(s) at any
time, in its sole discretion, for any reason whatsoever,
including for the convenience of the commission or if the
commission determines removal is necessary for a highway or
transportation project. In the event the commission removes
the sign pursuant to the terms of this rule, the commission
will not refund any portion of the original payment from the
qualified entity.
(13) An appeal or other request for review by any applicant
regarding the decisions of the program manager must be
submitted in writing to the department’s State Highway Safety
and Traffic Engineer, PO Box 270, Jefferson City, MO 65102.
AUTHORITY: Art. IV, section 29, Mo. Const., section 226.535,
RSMo 2016,* and 23 U.S.C. section 131(f). Material in this rule
originally filed as 7 CSR 10-9, 7 CSR 10-17, and 7 CSR 10-22.
Original rule filed Nov. 14, 2014, effective June 30, 2015. Amended:
Filed Oct. 6, 2017, effective May 30, 2018. Amended: Filed Sept. 9,
2022, effective April 30, 2023.
*Original authority: 226.535, RSMo 1972.