NDAC 10-15-01-05
Range of savings or price comparison claims
Cite as N.D. Admin. Code ยง 10-15-01-05
It is a deceptive act or practice for a seller to state or imply that any merchandise is being offered
for sale at a range of prices, or at a range of percentage or fractional discounts, unless the highest
price or the lowest discount in the range is clearly and conspicuously disclosed in the advertisement
and a reasonable number of the items in the advertisement are offered with the largest advertised
discount or the lowest advertised price. If at least five percent of the items in the advertisement are
offered with the largest advertised discount or the lowest advertised price, a rebuttable presumption
exists that a reasonable number were offered with at least the largest advertised discount or the lowest
advertised price.