Standards for marketing

1. Display prominently on the first page of the outline of coverage and policy the following: "Notice to buyer: This policy may not cover all of the costs associated with short-term care incurred by the buyer during the period of coverage. The buyer is advised to review carefully all policy limitations." 2. A short-term care policy shall state in on the front page of the policy and outline of coverage the following statement: "This is a short-term care policy that offers benefits for less than twelve (12) months. This is not a long-term care policy."