Standards Of Conduct And Ethics

(1) An alarm systems contractor, licensee, or employee registrant shall not engage in any deceptive, misleading, unlawful or unethical business practices with customers or STANDARDS OF CONDUCT CHAPTER 0090-06 consumers. Such practices shall constitute improper, fraudulent or dishonest dealing pursuant to T.C.A. § 62-32-319(d). (2) An alarm systems contractor, licensee or employee registrant, when engaging in the sale, installation, service or maintenance of alarm systems, shall not falsely state or imply the following to a potential or existing customer: (a) That a competitor company is going out of business or is in financial difficulty, or that such competitor company no longer exists; (b) That a competitor company is changing or has changed its company name; (c) That the licensee or registrant is a representative agent of, is acting on behalf of, or is otherwise acting with the consent or approval of a competitor company; (d) That the licensee or registrant’s company is a “sister” company of a competitor, or is acquiring, merging with, or has taken over or purchased the competitor company’s accounts; (e) That the licensee or registrant is performing routine maintenance on a competitor company’s equipment which is in the possession of a customer; (f) That any material change proposed during a sales solicitation is an “update” or “upgrade” of an existing alarm system, when such transaction requires an agreement with a person, company, or entity different than the customer’s existing alarm system or alarm monitoring service agreement; (g) That the licensee or registrant’s company is affiliated with, has the endorsement of, or is, in any manner, acting at the direction of any governmental or law enforcement agency; and (h) Quoting statistics or providing other information that is known to be false or misleading, or which the licensee or registrant has not made a reasonable effort to objectively quantify or substantiate.