FTC Docket 9318
040727certainrespmointerlocappeal
UNITED STATES OF AMERICA
BEFORE FEDERAL TRADE COMMISSION
In the Mutter oj
BASIC RESEARCH, LLC,
a limited liability company;
A.G. WATERHOUSE, L.L.C.
a limited liability corporation,
KLEIN-BECKER USA, LLC,
a limited liability company;
NUTUSPORT, LLC,
a limited liability company;
SOVAGE DERMALOGIC LABORATORIES, LLC,
a limited liability company;
BAN, LLC,
a limited liability corporation, also doing
business as BASIC RESEARCH, L.L.C.,
OLD BASIC RESEARCH, L.L.C.,
BASIC RESEARCH, A.G. WATERHOUSE,
KLEIN-BECKER USA, NUTRA SPORT, and
SOVAGE DERMALOGIC LABORATORIES,
DENNIS GAY,
individually and as an officer of the
limited liability corporations:
DANIEL B. MOWREY, Ph.D.,
Also doing business as AMERICAN
PHYTOTHERAPYRESEARCH
LABORATORY, and
MITCHELL K. FRIEDLANDER,
Respondents
Docket No. 9318
MOTION FOR INTERLOCUTORY APPEAL
Basic Research, LLC ("Basic Research"), A.G. Waterhouse, LLC ("A.G. Waterhouse"),
Klein-Becker USA, LLC ("Klein-Becker"), Nutrasport, LLC ("Nutrasport"), Sovage Dermalogic
Laboratories, LLC ("Sovage"), BAN, LLC ("BAN), Dennis Gay (;'Gayn) and Daniel B.
Mowrey ("Mowrey") (collectively, "Respondents"), by and through their counsel and pursuant
to 16 C.F.R. §3.23(b), hereby file their Motion for Iuterlocutory Appeal from the Administrative
Docket No. 93 18
Law Judge's ruling denying Respondents' Motions for More Definite Statement: and in support
thereof state as follows.
I.
Introduction
Respondents respectfully request interlocutory review of the Administrative Law Judge's
("ALJ") July 20, 2004 Order ("Order") denying Respondents' Motion for More Definite
("Motion"). Although recognizing that the ALJ has carefully reviewed the Motion and issued a
reasoned determination, Respondents submit that the legal and policy implications of depriving
Respondents adequate definitions of key elements in the complaint are substantial, and should he
resolved by the Com~nission itself.
Respondents have requested definition of the terms "Rapid," "Substantial," "Visibly
Obvious," "Causes" and "Reasonable Basis" because these terms do not appear in the accused
advertisements, are subjective, and are not otherwise defined in the complaint. The denial of this
request severely hinders Respondents' ability to understand the Commission's interpretation of
the accused advertisements and the substantiation standards the Commission is applying in this
case.
Respondents further submit that an immediate review of the ALJ's ruling will materially
advance the litigation. The ALJ has ruled that any ambiguity in the referenced terms can be
cured through discovery. Accordingly, the ALJ invites Respondents to propound discovery on
the Commission, as it is the Commission that has used the terms at issue and has the
responsibility for defining the amount and types of substantiation that the Respondents allegedly
needed to have a reasonable basis for the challenged advertisements. If, in lieu of answering
discovery, the Commission takes this appeal and chooses instead to define the referenced tenns,
much time, money and judicial resources will have been saved and this case will have been
Page 2 of 7
Docket No. 93 18
significantly advanced toward conclusion. For the foregoing reasons, Respondents respectfully
request that the present application be granted.
11.
Background
On June 15, 2004, the Federal Trade Commission ("FTC" or "Commission") issued an
administrative complaint alleging that Respondents have engaged in unfair or deceptive acts in
violation of Sections 5(a) and 12 of the FTC Act. The operative allegations charge Respondents
nith lacking support for various representations purportedly made in their advertising.
On June 28, 2004, Respondents Basic Research, A.G. Waterhouse, Klein-Becker,
Nutrasport, Sovage, BAN, Gay and Mowrey filed a Motion for More Definite Statement. The
basis of the Motion was that the Commission had failed to define the terms "Rapid."
"Substantial," "Visibly Obvious." "Causes," and "Reasonable Basis."
Respondents asserted,
inter a h , that absent clarification, it was not possible for Respondents to appreciate with
"reasonable definiteness ... the type of acts or practices alleged to be in violation of the law"
under 16 C.F.R. 3.1 I(b)(2).
On July 8, 2004, Complaint Counsel filed their Opposition to Respondents' Motion for
More Definite Statement ("~pposition").'
The Opposition advanced scveral arguments to
support the propriety of the complaint, including the contention that it is in compliance with 16
C.F.R. 53.1 1, that the cited terms are readily understood, and any vagueness could be remedied
through discovery. See, Opposition, pages 6 to 10.
On July 20, 2004, the ALJ issued an Order denying Respondents' Motions ("Order").
According to the Order, the complaint was sufficiently detailed in nature to allow Respondents to
' The Opposition was directed "to both Respondents' Motion for a More Definite Statement and
pro se Respondent Mr. Friedlander's Motion to Dismiss Complaint for Lack of Deiiniteness."
See, Opposition, f.n. 1.
Page 3 of 7
Docket No. 93 18
file an Answer pursuant to 3.12(b)(l) and any necessary clarification could be obtained through
discovery. See, Order, page 4.
111.
Argument
Section 3.23(b) of the Commission's Rules of Practice specifies the circumstances under
which the ALJ should refer a ruling to the full Commission for interlocutory review. Such
review is warranted where (1) the ruling involves a controlling question of law or policy as to
which there exists a substantial ground for a difference of opinion and (2) either (i) an immediate
appeal from the ruling may materially advance the ultimate termination of the litigation. or (ii)
subsequent review of the ALJ's ruling will be an inadequate remedy. 16 C.F.R. §3.23(b). These
circumstances all weigh heavily in favor of granting Respondents' present application.
A.
Respondents' Motion Presents a Controlling Issue of Law or Policy as to
Which There Exists a Substantial Ground for a Difference of Opinion
Rule of Practice 3.23(b) requires that the ALJ first determine whether its Order involves a
"controlling question" of law or policy. The Rules of Practice do not define this phrase, but
certain court decisions have defined the term to include "difficult central question[s]. . .which
[are] not settled by controlling authority." In re Heddendorf; 263 F.2d 887, 889 (1st Cir. 1959).
A legal question does not have to be dispositive of the case in order to be "controlling," but the
resolution of the question must relate to issues that "materially affect" the litigation. U S v.
Woodbury, 263 F.2d 784, 787 (9th Cir. 1959); In re Cemenl Antitrust Litig., 673 F.2d 1020,
1026-27 (9th Cir. 1982). As defined in previous administrative decisions, "[a] question of law or
policy is deemed controlling only if it may contribute to the determination: at an early stage, of a
wide spectrum of cases.'' In re Automotive Breukthrough Sciences, Inc., Docket Nos. 9275,
9277, 1996 FTC LEXlS 478, "1 (Nov. 5, 1996). Such is the case here.
Page 4 of 7
Docket No. 93 18
The controlling issues of law or policy in this case as to which there exists a substantial
ground for a difference of opinion are: (1) whether the Commission should be required when
drafting a complaint to adequately define subjective terms it uses in setting forth its interpretation
of an advertisement in a false advertising case; and (2) whether the Commission in bringing an
inadequate substantiation case must allege at the commencement of the case the specific type and
amount of information a Respondent needs in order to have a "reasonable basis" for the
challenged advertisements.
The Commission's actions in this case fall far short of what is required to comport with
fundamental fairness. Respondents are being forced to wait for information that the Commission
can readily provide at the outset of the case. In the interim, Respondents are left to guess the
meanings of subjective and relative terms, and further, to guess as to the amount of
substantiation they needed to form a reasonable basis. The Commission, by contrast, is provided
with excessive latitude to shift its theory on a whim.
The intolerable indefiniteness in the complaint includes the use of the word "Substantial,"
a word that means different things to different people. Respondents respectfully submit that the
ambiguity of this term could be resolved by giving the word specific definition. Respondents
seek nothing more than what the Commission would provide if called upon to define the term.
This logic applies equally to the terms "Rapid," "Visibly Obvious" and "Causes," as they are all
subjective tenns and may mean different things to different people.
With respect to the term "Reasonable Basis," the Order appears to adopt Complaint
Counsel's rationale for refking to further define this term on the basis that it has been
established over time through case law and other materials. See, Order, page 3. Complaint
Counsel, however, also asserted that the reasonable basis requirement is "detem~ined on a case-
Page 5 of 7
Docket No. 93 18
by-case basis" such that "this Court will determine the meaning during the course of the
proceedings." See, Opposition, page 7.
If the meaning of the phrase "reasonable basis" were already well-established, it would
not be necessary, as Complaint Counsel suggests, for the ALJ to determine its meaning during
the course of the proceedings. To the contrary, such circular logic establishes that the phrase is
not well-defined.
Moreover, if the ALJ is lefi to determine the standard's meaning, the
Commission has essentially shifted to the ALJ the burden of informing Respondents of what
standard they allegedly failed to meet.'
B.
An Immediate Appeal Will Materially Advance the Termination
of the Litigation Whereas Subsequent Review is Inadequate
Respondent appreciate the ALJ's invitation to propound discovery on the Commission in
this case. However, engaging in discovery to ascertain definitions for the cited term will
involve more resources than necessary given that the Commission can simply provide the
information at the outset of the litigation. The Commission certainly recognizes from its own
cases that it has the responsibility to advise Respondents of the interpretation of the advertising
at issue, the level of substantiation necessary, and how Respondents allegedly fell short. It
would be far more efficient for the Commission to provide this information rather than to have
The Commission, not the ALJ, bears the burden of alleging and proving in each case the
amount of substantiation required to constitute a "reasonable basis." For example, the Order
cites Pfizer Inc., 81 F.T.C. 23 (1972) in this regard. See, Order, page 3. With respect to simple
claims of efficacy, e.g., non-establishment claims, "Pfier holds that the Commission itselfmay
identify the appropriate level of substantiation for ads that do not expressly or impliedly claim a
particular level of substantiation."
Thompson Medical Co. v. FTC, 791 F.2d 189, 194
(D.C.Cir.1986), cevt. denied, 479 U.S. 1086, 107 S.Ct. 1289, 94 L.Ed.2d 146 (1987) (emphasis
added). With respect to claims that are more specific, e.g, establishment claims, the advertiser
must possess the level of proof claimed in the advertisement, however, "[ilf the claim is more
general, but nevertheless constitutes an establishment claim, the FTC will spec~fi the nature and
extent of substantiation that will support the claim." Thompson Medical Co., 791 F.2d at 194
(emphasis added).
Page 6 of 7
Docket No. 93 18
Respondents engage in discovery. Respondents are entitled to know such information not only
to gain a full understanding of the charges against them, but so the Com~nissioii will be held
accountable and not simply shift theories on a whim.
Subsequent review of the ALJ's decision will be an inadequate remedy. Respondents
simply cannot commence a defense until the challenged terms are defined and the Commission
articulates the amount of substantiation the Respondents allegedly needed to have a reasonable
basis for the challenged advertisements.
1V.
CONCLUSION
Based on the foregoing, Respondents respectfully request that the Administrative Law
Judge grant Respondents' application for full Commission review by certifying to the
Commission, in writing, that (i) its ruling involves a controlling question of law and policy as to
which there exists a substantial ground for a difference of opinion; (ii) an immediate appeal from
the ruling will materially advance the ultimate termination of the litigation and/or subsequent
review of its ruling will be an inadequate remedy.
Page 7 of 7
FELDMANGALE, P.A.
Miami Center - 19'~ Floor
201 South Biscayne Blvd.
Miami, Florida 33131
Telephone:
(305) 358-5001
Facsimile:
(305) 358-3309
e-mail: jfeldman@feldman,de.com
Counsel for Defendants A.G. Waterhouse,
L.L.C.,
Mein-Becker
USA,
L.L.C.,
Nutrasport, L.L.C., Sovage Dermalogic
Laboratories, L.L.C., and Ban, L.L.C
~ay? Smith
COVINGTON & BURLING
1201 Pennsylvania Avenue, NW
Washington, DC 20004
Tel: (202) 662-6000
Fax: (202) 662-6290
Counsel for Respondent Basic Research,
L.L.C.
DC: i497999-1
Jefferson W. Gross
Andrew J. Dymek
BURBIDGE & MITCHELL
215 South State Street, Suite 920
Salt Lake City, Utah 841 11
Telephone:
(801) 355-6677
Facsimile:
(801) 355-2341
E-mail: rburbidge@,burbidgeandmilchell.com
Attorneys for Respondent Dennis Gay
RONALD F. PRICE
PETERS
SCOFIELD
PRICE
A Professional Corporation
340 Broadway Centre
11 1 East Broadway
Salt Lake City, Utah 841 11
Telephone: (801) 322-2002
Facsimile: (801) 322-2003
E-mail: rfp@psplawvers.com
Attorneys for Respondent Daniel B. Mowrey
CERTIFICATE OF SERVICE
I hereby certify that on this 27th day of July, 2004,I caused Respondents' Basic
Research, LLC: A.G. Waterhouse, LLC, Klein-Becker USA; LLC, Nutrasport, LLC, Sovage
Dermalogic Laboratories, LLC; BAN, LLC, Dennis Gay and Daniel B. Mowrey's Motion for
Interlocutory Appeal to be filed and served as follows:
(1)
an original and two paper copies filed by hand delivery and one electronic copy in
PDF format filed by electronic mail to:
Donald S. Clark, Secretary
Federal Trade Commission
600 Pennsylvania Avenue, NW, Room H-159
Washington, DC 20580
Email: secretary@ftc.gov
(2)
one paper copy served by hand delivery to:
The Honorable D. Michael Chappell
Administrative Law Judge
600 Pennsylvania Avenue, NW, Room H-106
Washington, DC 20580
(3)
one paper copy by first class U.S. mail and one electronic copy in PDF format by
electronic mail to:
Laureen Kapin
Walter C. Gross
Joshua S. Millard
Robin F. Richardson
Laura Schneider
Federal Trade Commission
600 Pennsylvania Avenue. NW, Suite NJ-2122
Washington, DC 20580
email: Ikapin@ftc.gov
(4)
one paper copy by first class U.S. mail
Elaine D. Kolish
Associate Director, Enforcement
Federal Trade Commission
601 New Jersey Avenue, NW
Washington, DC 20001
Ronald F. Price
PETERS SCOFIELD PRICE
3 10 Broadway Centre
Salt Lake City, UT 841 11
Counsel for Respondent Daniel B Mowrey
Richard D. Burbidge
Jefferson W. Gross
Andrew J. Dymek
BURBIDGE & MITCHELL
215 South State Street, Suite 920
Salt Lake City, UT 841 11
Counsel for Respondenl Dennis Gay
Mitchell K. Friedlander
c/o Compliance Department
5742 West Harold Gatty Drive
Salt Lake City, UT 841 16
I further certify that the electronic copies sent to the Secretary of the Commission
are true and correct copies of the paper originals, and that paper copies with original signatures
are being filed with the Secretary of the Commission on the same day bypther means
Robert J. Lunaman