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Advertisement. §75-67-505(1), Miss. Code Ann., states in part that “A person may not engage in the business as a check casher or otherwise portray himself as a check casher unless the person has a valid license authorizing engagement in the business.” Therefore, the displaying of external signage outside a business, advertisement via print, broadcast or electronic media announcing or referencing a check cashing service constitutes a person’s intent to portray himself as a check casher and not incidental to any other service offered and therefore, must obtain a license to participate in a check cashing business. Persons that are principally engaged in the retail sale of goods and exempt from licensing under §75-67-507(c), Miss. Code Ann. are prohibited from advertising they offer check cashing services.